Be the name AI gives.
AI visibility
consultancy.
When a customer asks AI who to use, does your business appear? Answari is a Plymouth-based AI SEO and generative engine optimisation (GEO) consultancy helping UK businesses see what AI says, improve the evidence behind it and measure what changes.
Stacey Smith, founderBased in Plymouth. Working across the UK.64 UK practices’ pages, eight sectors
What practice pages tell a buyer before they enquire, recorded page by page and published with the evidence.
0 of 8financial advice firms linked to their own entry on the FCA register, though 7 of 8 showed their firm reference number.
1 of 8estate agencies stated a fee for selling a home.
0 of 8aesthetic clinics showed a professional register number or a link to a register entry.
Eight practices per sector from public search results; not a representative sample. Each figure links to its review. Methodology · What a report looks like
Who we help
Find your sector.
We welcome businesses across sectors, with particular focus on the eight below. Each has its own page and published review. One finding from each review:
- Solicitors & law firms
3 of 8 conveyancing pricing pages gave a numerical duration range
- Accountants
1 of 8 practices named an accountant alongside a qualification
- Dental & cosmetic clinics
1 of 8 implant pages linked to a dentist’s GDC register entry
- Estate agents
0 of 8 agencies named their redress scheme in words a reader sees
- Financial advisers
3 of 8 firms named an adviser on the pages reviewed
- Private healthcare
1 of 8 private GP clinics showed a GMC number for a named doctor
- Aesthetic clinics
2 of 8 treatment pages said who assesses and prescribes
- TRT & men’s health
5 of 8 providers gave a figure for how many men have low testosterone
How it works
Three steps, each agreed before it starts.
Start with one free question. Commission the audit only if the evidence warrants it.
- 01
A free check
One buyer question across ChatGPT, Gemini, Claude and Perplexity, checked by hand. The answers arrive by email.
- 02
The Visibility Audit
At least ten agreed questions. Named and linked recorded separately, with page checks and a prioritised plan.
- 03
Fix, then measure
Make the agreed changes, yourself or through the Build, then repeat the questions against your dated starting point.
“Conveyancing solicitor in [city]”
Named: namedLinked: other siteDetails: fee out of date“What does your conveyancing quote include?”
Named: absentLinked: no linkDetails: not assessed“Who will handle my house purchase?”
Named: namedLinked: linkedDetails: correctClear scope. Published prices.
Start with evidence.
Decide what comes next.
The audit stands on its own. Keep the report, use your own developer or discuss implementation with Answari.
01 / Start here
The Visibility Audit
£1,500
One-off · fixed fee and scope
A dated picture of your AI visibility, with the evidence and a prioritised action plan.
- Your buyers’ questions across four AI products
- Whether you are named, and whether your website is linked, recorded separately
- Website checks and the fixes to consider first
02 / Implementation
The Build
£3,500 to £6,000
One-off · typical range, scoped after the audit
The agreed improvements to your website’s content, business information and technical foundations.
- One website, one location, your existing website system
- Improvements to up to three priority pages
- The proposal states the fixed fee before anything begins
03 / Ongoing measurement
The Watch
£595 / month
Three-month minimum · evidence only
Repeat the agreed test each month and see what moves against your starting point.
- Monthly comparison with your baseline
- Movement reported plainly, including no change
- Evidence only - no implementation allowance
Need changes made too? The Watch and Fix, £1,250 per month, adds up to half a day of agreed implementation.
Explore the WatchNo VAT is currently charged. £500 of the audit fee is credited against a Build agreed within 60 days of the report date; the credit is not cash. Full scope and details
Before you start
The questions people ask.
What does Answari do, in plain terms?
Answari helps UK businesses find out how they appear when clients ask AI who to use. We test an agreed set of client questions, record three things separately (whether you are named, whether your website is linked as the source, and whether the details are right), then show you what to fix and measure what changes.
What does the free visibility check involve?
You give us your business name and one question a potential client might ask. We put it to ChatGPT, Gemini, Claude and Perplexity and send you the answers with a short note on what they mean. The captured answers usually follow within five working days of agreeing the question. It is a first look at one question, not a full audit. Free, with no obligation.
I already rank well on Google. Doesn’t that cover it?
Not by itself. GEO and SEO share important foundations - sound technical setup, useful content and a site that search engines can crawl and understand. Good SEO is never wasted.
AI answers can nevertheless draw on a different mix of sources and may recommend only a small number of businesses. Independent mentions, consistent business information, clear evidence and well-structured content can all affect whether a business is understood and cited.
You can rank prominently in conventional search and still be absent from a particular AI answer.
Can you guarantee that ChatGPT will recommend my business?
No - and you should walk away from anyone who says yes. Nobody controls what an AI engine says. We check whether search engines and AI products can read your website, whether your business details are consistent, and whether your pages answer buyers’ questions clearly. We also check structured data - code describing your business - against the facts visitors can read, and review the independent sources supporting your claims. Agreed improvements are measured against your dated starting point, and we report what changed and what did not.
How quickly would I see a change?
There is no fixed timetable, because AI answers change with the product, the question and the sources available on the day. The audit records your starting point, dated. Later checks show what changed and what did not, so you can see the movement rather than take our word for it.
One question. A useful first step.
What does AI say about your business?
Start with a free check of one buyer question across four AI products, with the captured answers and a short note on what they mean.